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Yelp Events                            
Design Co                              
My 𝒶𝓇𝓉                             
Team
Time
Role
Steven C.
Stephanie K.
Paul K.
2 weeks
UX Researcher
Prototyping
Interaction Design
Overview
How often have you used Yelp to find events around you? Looking at the current Yelp’s mobile event page, my team wanted to focus on redesigning the event finding experience for users to help increase interactions with the mobile event page.
Research
We chose to narrow our demographics to people between the age of 18-24 because research shows this was Yelp’s targeted audience as well. We conducted research on 24 different users that varied between regular Yelp users to people who've never used Yelp before.
Challenges
0/10 knew yelp had an event section on the mobile app
2/10  were able to locate the event section
1/10  were able to finish our given task
8/10 were able to save the event and set a reminder

Evidently, users weren’t able to complete our simple tasks on the event page. The event page lacked structure and style to provide appropriate feedback for users to know what event they could attend. The event page also lacked filter systems for users to freely navigate through the mobile site. Due to our limited time, we decided to focus on the main issue people faced —the inability to filter and locate events that they could attend.
A Little Bit
of Why
We looked into other event resources such as Facebook, Google and Eventbrite and asked users to use those apps to see what worked and what didn’t.  During our interviews, we asked users what are some important things they needed to know in order to plan an event they want to go to and were given the following list of items.

1. Event Name
2. Location
3. Date
4. Time
5. Price


From there, we prioritized this list as immediate information that would show up for users so they can eliminate events they couldn’t go to. While sketching, we decided to do a little A/B testing and created another way of displaying events by categorizing them. We looked into different ways of categorizing events and sketched screens that would first categorize events under general sections before providing users a list of events under that category.
Sketches
Before
After
More Whys
With our final redesign, we made careful consideration on how the finalized event page should look. With Yelp’s current brand and style guidelines, we wanted to keep up the same style throughout the app fro consistency. This brought us to the hierarchy of the layout for each event. Then we maintained the structure  of having the five most important details of an event shown to the user.

Moving into the individualized event page, we wanted to create a better understanding of what the interactions would provide for the user. Originally, when you enter any event, there’s two buttons shown: “I’m in”  and “Sounds cool”. These two buttons leads to the same results after they were interacted with. During our research, this provided no context to the user on what would happen once they clicked the button as well as confusion on what the difference between the two were. So for our redesign, we changed the copy writing for both the buttons to indicate the difference between each button — something noncommittal vs something you can commit to.
Results
We went out and did another user test to see how well the users will engage with our prototype. We instructed them the same tasks as our first round of user testing and the results changed dragstically.

90% of the users were able to find the event
100% were able to save the event and set reminder
Next Steps
Due to the lack of time for this project, we were able to only tackle one main challenge. The next steps for myself will be prototyping a better way for users to find the event page.

So come back soon for an even better redesign!
Design Co
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